Spark innovation and drive success, from anywhere!

Sense & Respond Learning: Certified Training

Live Online or In-Person | Taught by Chantal Botana & Maurice McGinley

OKRs. Lean Product Management. Product Discovery.
Practical, team-based training for real-world product challenges.

These hands-on workshops were created by Sense & Respond Learning co-founders Jeff Gothelf and Josh Seiden.

Jeff and Josh are world-renowned thought leaders in the space of product management, product discovery, and OKRs. They're the authors of Lean UX, Sense & Respond, Outcomes Over Output, and Who Does What By How Much? A Practical Guide to Customer-Centric OKRs.

Build the habits that build better products.

Ever launched something no one used?
Ever hit all your deliverables… and still missed the goal?

You're not alone. That’s why our trainings are designed to help you:

  • Align on what matters most

  • Learn faster (and smarter)

  • Make confident, evidence-backed decisions

These aren’t theoretical lectures. They're high-impact, cohort-based sessions built around the real work your team is doing right now.

What we offer

🧭 OKRs: Objectives & Key Results

Learn to write OKRs that do more than check a box.
You’ll walk away knowing how to:

  • Write customer-centric Key Results that reflect real impact

  • Connect team goals to company strategy

  • Use OKRs to focus, align, and drive progress — not just report it

🧠 Lean Product Management

Ditch heavyweight processes and product theater.
Learn to:

  • Prioritize outcomes over outputs

  • Use lean strategy, roadmaps, and bets to guide teams

  • Build a strong product practice without losing speed

🔍 Product Discovery for Cross-Functional Teams

Discovery isn’t just for PMs and designers. In this course, product trios learn to:

  • Extract useful insights from customer conversations

  • Write testable hypotheses (not disguised decisions)

  • Run scrappy experiments that accelerate learning

How it works

Our training is immersive, engaging, and designed for busy teams:

  • Flipped classroom model: bite-sized videos to watch before class

  • Live workshops: apply frameworks to your actual product work

  • Hands-on practice: build confidence in new tools and ways of thinking

  • Case studies: B2B and B2C examples to ground learning in real situations

Whether you're navigating a transformation, scaling your product org, or just trying to stop the chaos — we’ve got you.

The result?

Your teams will:

  • Set clear, meaningful goals (and use them to guide decisions)

  • Stay aligned across functions

  • Reduce waste and risk

  • Deliver products that solve real problems for real customers

No fluff. No filler. Just focused, actionable training that helps your teams work better together — and build things that matter.

Want to bring this training to your team?
Let’s talk →

Embedded Practitioner Coaching (Remote)

Product Trio or Full Cross-Functional Squad Coaching:
Where Discovery Meets Delivery.

Ever wonder how the best tech companies consistently build stuff people actually want?

That's where we come in!

We fit into your team's existing ways of working (whether you're doing scrum, kanban, or some hybrid) to help them master the heart and science of cross-functional collaboration and Product Discovery.

We partner with your Product Trio (Product, Design, and Tech leads) or your entire squad to accelerate how you:

  • Test assumptions before building (goodbye, expensive mistakes!)

  • Understand what your customers actually need (not just what they say they want)

  • Balance customer delight with business value

Think of us as your team's Sherpa — we don't disrupt your existing processes. Instead, we provide practical coaching that fits right into your workflow, helping your team:

  • Run experiments that actually tell you something useful

  • Make decisions based on evidence, not opinions

  • Turn customer insights into profitable features

The Result?

Products people love to use + healthy business metrics = happy teams that keep getting better!

In our flipped classroom experiences, lectures are delivered as self-guided videos. Workshops are reserved for hands-on practice and embedded coaching by practitioners who enable your team to build the right things, before building them right.

Leadership Trio Coaching:
Where Strategy Meets Outcomes.

Tired of setting OKRs that teams struggle to achieve?

We help break that cycle!

We work with your Leadership Trio (Product, Design, and Tech leaders) to accelerate how you:

  • Connect high-level objectives to actual discovery (and delivery!) work

  • Create an environment where evidence trumps opinions

  • Support teams in making smart, customer-centered decisions

Our Approach

Think of us as your leadership team's sparring partners — translating a modern product operating model with Product Discovery practices at its core into executive-friendly guidance that helps you:

  • Understand what good discovery actually looks like (so you can spot when it's missing or off)

  • Ask the right questions that drive outcomes, not just outputs

  • Create space for teams to learn quickly without fear of failure

The Result?

Leaders who confidently guide product practices and discovery work + teams empowered to find the right solutions = business objectives that actually get met!

No theoretical leadership mumbo-jumbo — just practical coaching that helps your Leadership Trio unlock your Product organization's full potential while meeting C-Suite expectations.

Innovation Sprints (Remote)

Product Discovery Sprinting:
From Guesswork to Evidence.

Stuck in analysis paralysis? Let's blast through it together!

We jump into your team's world for focused discovery sprints where we:

  • Transform vague ideas into testable hypotheses

  • Identify the riskiest assumptions that could tank your product or feature

  • Run lean experiments that deliver clear signals

Our Approach

Think of us as your product team's embedded sprint partner, pushing you to validate faster through:

  • Structured facilitation that keeps everyone focused on outcomes

  • Ruthless prioritization of what actually matters to test first

  • Rapid experiment design that gets you answers in days, not months

The Result?

Clear test results + time-boxed discovery + focused testing = confident decisions to kill, pivot or persevere!

No more endless research with nothing to show for it — just focused discovery that tells you whether to stop or keep going.

Product Experiment Garage:
Where Challenges Get Expert Help — for FREE!

Stuck on a tricky product experiment? Bring it to our LIVE online problem-solving session!

Our virtual community of practice brings together the sharpest product minds — experienced PMs, designers, engineers, researchers, and entrepreneurs — to tackle real experimentation challenges head-on.

How It Works

Each session follows our proven formula for collective problem-solving:

  • Share your challenges: Bring your toughest experiment design questions to the table!

  • Vote & Choose: We democratically select the most intriguing challenge.

  • Structured Analysis: Together, we break it down and analyze it like pros.

  • Prioritize & Experiment: Walk away with a clear action plan and tests you can run immediately.

What You'll Gain (In Just One Hour!)

  • Real-world insights: Learn from peers who've faced similar hurdles and overcome them.

  • Expert advice: Get actionable recommendations tailored to YOUR specific situation.

  • Best practices: Discover proven approaches to product experimentation.

  • Valuable connections: Build your network with talented product folks from diverse backgrounds.

This isn't just another webinar — it's a hands-on workshop where challenges get solved, experiments get designed, and product people make genuine progress together.

Ready to transform your testing from guesswork to greatness? Join us and put the collective wisdom of experienced practitioners to work on your current challenges!

Let's talk!

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Discovery call (nothing for sale!)

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Let's talk! ✴︎ Discovery call (nothing for sale!) ✴︎